Using Signs to Promote Community Events

Hosting a community event can be a great way to draw in business for your area. From farmer’s markets and craft fairs to festivals and fundraisers, they are all a great way to bring in new people to your community and create awareness for what your town has to offer. But simply creating the event is not enough, advertising and promoting it is a must! Custom signs and banners are a great way to do just that. They can help make community members aware of the events, give directions for those who are new to the area, and just make the overall experience that much more successful.

Farmers Markets

Come summer, my town has a farmers market every Sunday right off the main highway. While that’s a great place to have it to attract last minute drivers riding by, they also have a cute little sign right in front of the property, advertising the time and dates so that people can plan on attending ahead of time, instead of having to turn around and find a parking spot last second. With the variety of products available from fruits and veggies to crafts and homegrown honey, there is a lot to see and signs make it all the more easy for visitors to find what they want.

Arts and Craft Shows

These require vendors and your vendors won’t be happy if no one attends the event! Signs are a great way to promote a craft show and can help to direct customers on where to go seeing as they tend to be indoor events. Window decals may also be a great option for events like this as they can easily be removed but still look professional.


If you’re like me growing up in Indiana, you’ve been to a county fair or even the state fair. Months before hand you’ll see plastic  lining the roads giving dates and times. Once the event comes around you’ll see signs for parking and directions to the horse show and other animals. Signs make it easier for those running the festivals in that they need to hire fewer volunteers to give directions or guide traffic because they have the signs there to do just that.


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