Changing Scenario of School Shoes

In recession time companies are taking all possible initiative to increase the business volume. Naturally how they may lag behind in school shoes segment.

Education in India has been provided more importance since the beginning of human civilisation. It is mentioned in epics that in ancient times the kids were sent to Gurukul for education for a fix period of time where their all arrangements from education to their food, lodging, etc. were done by the Gurukul administration.

The structures of these educational institutions have been changed with time. Different religions opened study centers according to their faith and traditions. In present time too, there many educational institutions are there according to income diversity in society. These institutions are not only different according to income level but there is many other basis of segmentation. They are government, private, nursery, primary, junior, senior, kendriya vidyalaya, navodaya vidyalaya, etc.

Peoples from different income groups send their children according to their income potential to these institutions. These institutions have their own dress code which is mandatory to fulfill. One of them is shoe. Shoes are the most important part of their dress code.

In ancient times where children use khdaun made from wood for their feet, now many kinds of schools shoes are worn in schools today. In fact a school shoe has its own industry. The diversity of these school shoes are decided by the location, status and rules-regulation of the management of the schools. As in metro cities, fee of the school starts with somewhere Rs. 1500 per month which is Rs. 10,000 per month too in some cases. Often in such schools have rule to wear two-three types’ shoes in a week, for example, regular school shoes, PT shoes, sports shoes, etc.

Similarly, in small cities or town areas too there are different schools which can be diversified easily. The fee of such schools is in range of Rs. 200 per month to Rs. 700-800 per month. Naturally, the guardians of children of such schools will be from different income groups. Also the dress code of such schools will be different. However, in most of such school too there are trend of at least two pair shoes per week.

Also, the schools can be classified according to their administration pattern and financial arrangements, as in private schools the financial arrangement lies in their formulated boards and they fulfill their financial needs by fees. In government schools the financial arrangement and administration are done by the government representatives. It is perception that fee of government schools is not much which is correct to larger extent. Most of the government schools are navodaya vidyalaya, kendriya vidyalaya, inter college, primary schools, etc. which are exists from villages to metro cities. These schools too have their own dress code. However, guardians of the children studying in these belong to lower income group except some exceptions. Shoes of their dress are also accordingly.

In government institutions there is another group i.e. state board of different states. Every state has its own education board operated by state administration and there are many institutions recognised by these boards. Many boards are operating at national level too, as CBSE, ICSE, NCERT, etc. The schools recognised by these schools have their own dress code of their kind. Generally in such schools too there are trend of two pair of shoes in a week.

Apart from all these, now especially in metro cities another kind of school is taking place significantly and that is play-school. The trend of play-school is rapid growing. Generally, in such schools two years old children got admitted where learn while playing. However such schools don’t have the dress code but the children wear shoes which have their own identity in market.

Now many of the companies are engaged in the business implicit in shoes requirement of these schools. Not only tiny and cottage industries but multi nationals are in such companies. Some private institutions properly form a contract with these companies and the shoes of their dress code are available their stores only.

On the other side such government schools which arrange the education as well as fooding, lodging and dress of children, they purchase school shoes in bulk quantity by issuing the tender. Now the Government has implemented a law of mandatory education for children till age of 14 year. So, the Government itself arranges the other needs of the children apart from education. Government itself purchases and distributes the shoes to children.

Most of the footwear companies accept that business of school shoes has its own idenity which has dominance in footwear industry. Many companies announce their new range of school shoes from time to time. In most of these ranges belly shoes fulfill the requirements of girls while shoes made form leather, rexin and canvas cover the boys shoe necessity.

To tap the opportunities in school shoes segment not only small and national level companies but multi-nationals like Nike, Adidas, Bata, etc. are recording their presence. However, the centalisation of these big brands are limited to metro cities as these shoes can be bought by those guardians whose children are studying in highly paid schools. On the other side the shoe requirement of medium and low fee range schools is often filled by many small and national level companies like Relaxo, Lakhani, Paragon, Niio, Columbus, Lancer, etc.

But due to recession, school shoes business too hammered. According to an estimate from September 2008 to now the business volume of school shoes has been decreased. In these circumstances where small companies just follow the innovative and new designs by big international brands and they launch it lower price band in market. But the big companies have their separate research and development department. These departments continually innovate new designs with special features and facilities which are liked in market.

In recession time companies are taking all possible initiative to increase the business volume. Naturally how they may lag behind in school shoes segment. Hence every footwear company either big or small is launching new range of school shoes.


Best Reasons to Choose Online Rent Collection

Landlords who have not realized the benefits of online rent collection are missing a lot and the following will help them understand the perks they can get.

Lets them save time

Usually, they go all the way to the post office to see if the payment is already in their P.O. box. Once it is, they will think of when and where they will deposit it. When collecting payments online, the rent is deposited straight to their bank account, which is convenient and stress-free. Online rent collection is crucial to the success of a property management business.

Keeps confidential information safe

Important information of tenants is written on a check such as their bank account and routing numbers plus their personal details, which sometimes include their phone number. Pieces of paper with this kind of info are prone to risk and they can be held liable whenever they are in possession of their tenant’s check.

Reduces stress

They do not need to personally collect rent. They do not even have to call their tenants, knock on their doors or send them a monthly invoice. The rent payment will be deposited to their bank account every month. Online rent collection is critical but most especially for landlords who have more than $1million worth of rent to be collect each year.

Helps them maintain a steady cash flow

They are notified whenever their tenant’s payment is being processed. Therefore, they know the date when the rent will be deposited to their account.

Lets them know about the tenants who pay the rent

Landlords in most parts of the country have to know those who paid their rent since payments determine who is a tenant by law. They will know the name of the tenant who paid and the amount.

Makes tenants happy

By this time, many tenants are already paying their bills online. They will be grateful to them for not using a check. They will think of it as one benefit of being their tenant.

Lets them be organized

When collecting rent online, they can easily transfer their income information to a spread sheet, making tax prep easier.

Makes it easy to collect other payments

When they are already set up, it is easy to collect other payments like one-time utility fees, late charges, pet and security deposits, among others.

Allows them to easily resolve payment issues

They will know immediately when tenants fail to pay because of insufficient funds. There are other online apps that let tenants make another payments using another bank account or card in order for them to get paid at once.

Lets them be flexible with their finances

Some apps let them arrange for payments to be deposited to different bank accounts so business can run smoothly


Don’t Forget Forums As a Formidable Social Networking Source

For many of us, the term ‘social media’ is practically synonymous with Facebook, Instagram and Twitter.

At the very least, we will tend to associate social media with analogues of these three big sites and generally we think of social networks as modern sites where you can log in and share pictures and status updates.

In reality though, the web has been social long before Facebook was a twinkle in Mark Zuckerberg’s eye.

When the web first exploded in popularity, people were already having discussions and debates about their favorite hobbies and interests but they were doing so in chat rooms and on forums.

And while Facebook and Twitter have more prominence now than those aforementioned chat rooms, they are nevertheless still out there and they still offer a lot of opportunities.

What are Forums?

A forum is essentially a message board, normally attached to a website, where people can post questions and get answers. Users must first create a profile and from there they can create or respond to ‘threads’ as well as doing other things like send private messages.

In other words, these act like the groups or pages on social media, providing discussion that is centered around a specific topic and where only ‘members’ get to contribute.

This is one of the biggest attractions of these forums – they have a ‘VIP’ feeling and tend to nurture a much more close-knit community. Many people will make friends on forums, or will even work together on joint projects etc.

The Advantages of Forums

So while forums are smaller than social networks, they are also much more targeted and the users tend to be very committed and passionate to the subject. This creates an ideal opportunity for you to gain exposure for your product or website if you post there.

The problem is, most companies have no idea how to use forums. They will simply create accounts, log in and then post their link like an advert. Bearing in mind how much of a clique the users of these forums become and how protective of their community they are, you can imagine that this is often met with disdain.

To succeed on forums then, the objective is rather to post links only after you’ve established yourself as an active member of that community.

To do that, you need to take part: by answering questions, by starting discussions and by finding things you find useful. Though it takes a little work, this can allow you to learn more about your target audience, to demonstrate yourself as an expert on your topic and to build loyal fans and even friends.

Once you manage that, you may even find that they actively help you to promote your business!


How to Create a Resource Box

Your resource box is the only place in your article you can actively promote yourself and what you want to offer. Therefore give some thought to what action you want your reader to take and you will be handsomely rewarded.

Purpose of the article resource box

After providing valuable information in your article, your reader’s mind will be well prepared for your offer at the end of the article. Your article is where you give free information that serves the needs of your customer. Your resource box is the only place where you are allowed to take something from them. This is a natural give and take scenario. If you have provided an excellent, value oriented article your visitor will be happy to respond to your offer.

Steps to create an effective article resource box

The resource box should only be a maximum length of 6 lines. If it is longer than that visitors may not make the effort to read it and move on.

1. Include your full name

Readers want to know who wrote the article so this is an opportunity to say who you are and why you are an authority on the subject (see resource box below). If you don’t include your name you lose the chance of branding your name to your business and missing out on the chance of building your business reputation.

2. Include your web site address

Readers will check out your web site address to see what you are offering and what business you have. Make sure you write the whole address ie This not only helps your visitors to just copy and paste the address into their browser but most article directories will automatically make this a live link. If you don’t write the complete address the link will not be live.


Use anchor text in your resource box. Most article directories allow you to include 2 web site addresses in the resource box. Display your full web site address

and also insert it in your anchor text to boost the link popularity to your web site.

3. Include your offer

The offer in your resource box should take them to your web site where you expand its promotion. Use 2-3 lines to promote your offer. Examples of different items you can include for the offer in the resource box are: free ebook, short report, e-course, or newsletter subscription.


The advantage of a newsletter subscription is that you can send multiple offers to the same person over a long period of time. People don’t often respond the first time, so offering it several times allows them to make an informed decision. The downside of a one time offer is that you only get one chance to make your pitch.


Latest Trends In Home Mortgages

Home mortgage trends are essential not only for homebuyers but for everyone interested about the economy. We are all aware of how significant the real estate industry in the recovery of the economy of the country. An increasing number of borrowers would signify a rising number of homebuyers, which is good news for the many sellers in the market.

Finding the latest trends:

There are several sources of information for the home mortgage trends. You can read the local newspaper to be updated with rates offered by lenders. If you keep track of the changes in the rates, you will have an idea of the state of the real estate market. For instance, higher rates would mean that the economy is changing fast and it could be in a better direction. Lenders normally offer higher rates when they want to discourage people from borrowing or applying for a home mortgage loan. Lower rates, on the other hand, would mean that more borrowers are needed to help boost the market.

However, there are also other factors affecting the rates offered by lenders. It is essential that these other factors be carefully considered as well. Higher rates may be presented because of previous mistakes. Meanwhile, lower rates can be offered to encourage more borrowers to help speed up the recovery of the economy.

You can also check the different rates offered by banks and other financial firms. You can find information online. You will also find helpful information on the business section of the papers. Calling the banks individually will also allow you to compare the rates and the overall trend in mortgages loans

The current trends:

It is difficult to generalize the trend throughout the country as some areas are starting to improve while other areas worsen. There are also those that remained unchanged. However, the interest rates for home mortgages are higher than in the previous years. In addition to that, many lenders are reluctant to lend money even to those with good credit. With the number of foreclosing homes still on the rise, lenders are more careful. They do not want to incur more losses by easily approving loan applications.

Implication of the mortgage trends:

The high interest rates and the behavior of lenders towards home mortgage imply that the real estate market has not recovered yet. In fact, it will take a while before it fully recovers. Although this is the case, there are areas that are showing signs of progress. The cheap properties have attracted more buyers. They are more careful too of the purchases they will make. all parties in the industry have earned valuable lessons too. And is less likely to make the same mistakes.


Make time to verify all your

. Talk about recent, hot issues. Instead of talking about the events that happened in the past, focus your attention on recent events that are controversial to the eyes of your target audience. Talk about the drama in politics, the movement in the government, the latest information about war or calamities from across the globe, and the most recent news in the world of entertainment and sports. Giving your readers the kind of stories that they’re looking for is the first step to make your articles successful.

2. Keep it tight. You’re not supposed to fill up one whole page so keep your articles short but very, very tight. You can do this by simply focusing on the most important information and by delivering your facts as straightforward as possible. There is not need to use fillers or fluffs. Also, you don’t need to use lengthy introductions as these can easily annoy your readers.

3. Stick with facts. You cannot afford to resort to blatant lies just to capture the attention of your audience. Remember, good reputation can be everything in this field so make sure that each information you include in your articles are factual. Make time to verify all your data and if needed, back them up with your resources so you can avoid complaints and law suits.


How To Start A Service Business

Setting Up A Service Based Business For Beginners

Although there are exceptions where both entities are entwined into one, most basics of the business is built around one unifying category so that the intentions and goals are clearly and visibly set.

This distinction allows the individual to then decide of the accompanying tools that should be chosen for the purpose of enhancing the business experience and also to contribute positively to the ease of running the business entity.

Most service based forays are labor intensive which the business entity revolves around. This is either packaged as the selling of expertise in a particular field or the selling of the actual “engines” that produce the desired outcome that bring in the revenue.

Either way the quality, efficiency, attention and detail that is exercised within the business are the eventual elements that are going to make or break the business foray into the revenue churning mechanism.

Basically offering the time frame required to create a particular service or to provide the content of the project itself is how the cost factor is calculated and the profits are gained in the service based business.

Therefore, the individual would have to factor in the cost of business entity by the labor intensive tool it provides, in order to provide a suitable base line for the eventual calculation of the profits and the pricing suitable to be demanded.

Alternatively the value of the service based business can be calculated on the value of the service being provided in a consultancy capacity which is evaluated against the insights the said service will bring to the company with the intention of creating a system thereby the said company is able to save or be more cost effective.

Being able to identify a suitable and good service based company is very important if the new business or existing business owner intends to hire its services to help enhance the site’s potential.

Identifying the characteristics of a particular service based company and matching them to the needs of the site in question will allow the business owner is make an informed decision of the merits of the chosen service.

Do Your Research First-

Customer perception of a company is very important to the progress and eventual success of any business endeavor, therefore it is very important to be able to identify the appropriate service based one to best suit the individual’s needs.

Being able to provide good service should always be the prime concern of any business entity especially if its revenue earning power depends on this one factor.

Market research is often the best way to identify the companies that have good track records and are capable of delivering what they promise.

This information can easily be sourced over the internet as these companies will be active in presenting their achievements for all interested parties to view.

It is also an excellent platform for potential clients and competitors alike to note the merits of the presenting service based company.

Being well-placed on the search engine rankings will allow the service based company to be more visible and thus make it easier to garner the intended customer base to ensure its consistent success.

The features of a good service based company would have to include the value added by the business entity from the input stage to the output stage where the results are then measured by its success rates.

These input stages are often regarded as the commodity phase and the processes that it is designed around have to ensure the successful output stage which is where the end desired results are more than adequately met.

Making a sale or pushing a business proposition is never an easy task to accomplish for some, therefore having the relevant assisting tools at hand should provide the individual with some encouragement to see the process to success.

Marketing Skills-

The following are some tools that can prove to be of great assistance to any individual intending to beef up their marketing skills:

Making use of as many online tools as possible to promote the business or product intended is one way to start the enhancement of the marketing skills venture.

Using blogs to create the interest and visibility for the item is something that should be considered as this is one way to get the attention of the target audience without much cost incurred.

Working together with others is another way to beef up an individual’s marketing skills. Being part of a team effort where the individual’s talents and contributions are noticed and acknowledged is definitely an encouraging factor and helps the individual to be more adventurous and keen on honing his or her skills further.

Availing one’s self to be listed on freelance job sites is also another way of beefing up the marketing skill of an individual. The fact that the visibility factor the site can bring to the individual will help the person focus more on ensuring the eventual connections made are optimized and locked in at the earliest opportunity.

Social websites are also a good platform to introduce one’s marketing skills to the masses.

Because of the competitiveness of all the participants in this particular platform the individual will subconsciously be forced to step out and ensure his or her participation leaves a positive impact on the interactions.

Showcasing all the positive skill of the marketing process will eventually earn the respect and attention of others looking for such services.

Create Your Website-

Creating a website can be a challenging feat for those not very internet savvy, however it is not altogether a task that is formidable in nature. With a little startup knowledge and tips anyone can successfully attempt to put together their own website.

The following are some guidelines that will help ease the process:

Registering the suitable domain name is the first step to take when designing a website.

The choice of this domain name should ideally take into consideration the relevance the name has to the intended site, an easy to remember reference, one that is short yet descriptive and whether it has the right extensions tagged to it such,.com,.org.

The next step would be to set up a web host account and this would entail the picking one that can provide the services the individual would need for the website.

Although cost is always a factor for every business endeavor, it would be advisable to avoid using the cheaper and inexperienced ones available as this might end up costing the individual in the future.

The follow up step would be to point the domain to the web host in place.

This is a fairly simple exercise, however if the individual faces any potential problems along the way there are always assisting platforms to tap into to get the relevant help or explanations.

Getting a word press linked to the site is another important step to incorporate into the setup. This word press is a free platform that is used by bloggers and allows the individual to build the website with the minimum of effort while making it user-friendly always.

Last but by no means the least, would be for the individual to organize the website.

This process would involve the backtracking exercise to ensure there are no defaults that would cause the viewer to be put off when visiting the site.

Learning to build websites isn’t the complex technical process a lot of people think it is. All you really need to do is come to our website and get access to 300+ Tutorials that show you step by step how to build a website, and so much more, and start playing around with building your own websites.

Advertising Ideas-

In order to stay competitive it is necessary to always be able to have fresh views and ideas to present to potential customers and target audiences. Without such innovations the website will become stagnant and outdated thus eventually causing the original high volume of traffic flow to thin out. Brainstorming is one way of gathering and creating new ideas that would benefit any endeavor.

Some of the ways that can be adopted to bring forth interesting and innovative ideas at the brainstorming sessions are facilitated by encouraging the participants to simulate the mindset of the customer or the intended target audience.

By doing this the participant are more likely to anticipate the needs and wants of the customers and target audience and design any changes to fit into this discovery.

Bringing people together to discuss ideas at the same time and in the same place is also another good advantage the brainstorming sessions can facilitate.

Advertising ideas and campaigns can be discussed in “real time” as opposed to having emails flying about which is less effective and time-consuming and even confusing at times.

Brainstorming for advertising purposes, should ideally take into account the following points:

Problem definition and identification should be done at the very onset of the exercise. With this clearly outlined, other factors can then be worked on in line with the initial problem discovery information.

Custom designing can also be worked on within the brainstorming session, as the collaboration of views can contribute to finding the one idea that is going to eventually used to build the campaign around.

Customer Service-

Making a sale is only the first step is the relationship building exercise, which will eventually contribute to either the success or failure of any business endeavor. Therefore, it is important to pay attention to the customer service offered to cement the success rate desired.

The following are some tips as to how to stay on top of the customer service exercise:

Taking the customer for granted is the first and most common mistake most businesses make. This is especially evident when the business has expanded to now successful and comfortable levels. Often forgotten is the customers that brought the business to such heights in the first place.

Therefore, it is very important to keep in touch with the customers so that vital information can be obtained about the current needs and wants of the customer.

In the quest to stay informed and provide optimum customer service another point to consider and exercise is the importance of being fresh and innovative with ideas that are going to keep the customer coming back for more.

When boredom sets in the customer will usually simply look elsewhere for the next new exciting thing that attracts their attention.

Therefore, in order to induce customer loyalty innovative ideas should be a constant feature within the business.

Happy Customers Are Loyal Customers-

Training staff to treat each customer with respect and individuality is well worth the effort. Sometimes this positive treatment is the defining factor that keeps the customer coming back, even if the products are not exactly the best in the market.

Having the protocols in place for quick and efficient responses to a customer’s queries or grievances, is one way of ensuring the individual stays a loyal customer and does not spread negativity about the business or product. Happy customers are loyal customers.

In most cases it is rather difficult to specifically categorize businesses into specific service based styles. This is mainly because a lot of businesses tend to incorporate different platforms and strategies into the actual blueprint of the business format.

However, there are some that can be clearly defined as service based business companies and the following are some of these examples:

Types Of Service Based Business-

Such service companies may include the likes of services provided by doctors, accounts, architects, actuaries, lawyers and other related fields.

On a more creative side one may include the likes of services provided for by fabric designers, fashion designers, color scheme artists and many more as the list of such endeavors can be quite overwhelming.

Most service type companies rarely have appreciable inventory as the purchases for usually made with the objective of facilitating a job thus the need to carry any inventory would not be necessary.

Merchandising companies can also be considered service style enterprises as they to provide a service of sort to the customer base.

However, this service is based solely on providing tangible elements rather than just the action of extending physical service. The generation of revenue is from the actual sale of the inventory rather than from the service extended.

Manufacturing companies also come under the category of providing a service to the industry and the customer needs. In this scenario the products or items are made and sold within the company’s business entity thus ensuring monetary gains are derived both from the product and the service offered by manufacturing the product.

All these different types of basic service providing entities are all in place with one goal in mind and that is to create the platform for revenue earning potential. Therefore, in order to understand and identify which would be best suited for the individual business owner, more research should be done to find the style that best suits the individual’s needs.

OK, so I hope this article gives those looking to start their own online service based business a better understanding on what it takes to set up and grow a successful online serviced based business.

To your great success on your online business journey,


tar du kontakt med TrädgårdSmar

TrädgårdSmart tar bort dina stubbar med stubbfräsning. Borttagning av stubbar  i Stockholm och Uppsala snabbt och enkelt ta bort stubbar uppsala

När du vill lämna det tunga trädgårdsarbetet till någon annan tar du kontakt med TrädgårdSmart. Du får hjälp med köp av en ny robotgräsklippare, installation av robotgräsklippare, ogräsbekämpning, renovering av gräsmatta och stubbfräsning. Vår trädgårdstjänster finner du i Stockholm, Uppsala och Göteborg.


Vår trädgårdstjänster finner du i Stockholm, Uppsala och

TrädgårdSmart tar bort dina stubbar med stubbfräsning. Borttagning av stubbar  i Stockholm och Uppsala snabbt och enkelt Stubbfräsning Stockholm

När du vill lämna det tunga trädgårdsarbetet till någon annan tar du kontakt med TrädgårdSmart. Du får hjälp med köp av en ny robotgräsklippare, installation av robotgräsklippare, ogräsbekämpning, renovering av gräsmatta och stubbfräsning. Vår trädgårdstjänster finner du i Stockholm, Uppsala och Göteborg.


serve the dual purpose

Home entertainment centers serve the dual purpose of optimizing space utility and providing room for all electronic equipment to be kept together. Apart from the electronic components, you can also keep additional items such as books and decorative pieces.

The focal point of any home entertainment center is the TV. This means that while deciding upon the entertainment center you wish to purchase, you need to keep in mind the size of your TV. The size of the TV can range from a 29-inch screen TV to a room-spanning home theatre system.

Your decision of the type of entertainment solution you purchase will depend on this. For example, if you have a home theatre system, you cannot think in terms of a corner entrainment system. In fact, your best option would be to buy a system that aligns to one of the walls of your living room so that it serves as the anchor point around which the rest of the furniture of the room, including the sofa, is placed. Then there should be adequate provision for wiring it to the full-bodied surround-sound speaker systems to get the complete theatre effect.

The wiring should be arranged so that it is not on display. The arrangement of speakers is also very important. This is because they sound different depending on where they are placed. Even a small displacement can make a difference. For the best possible effect, you should place the speakers near the wall.

TV entertainment cabinets, though a relatively new concept, are fast gaining popularity so much so that a TV cabinet is now the primary cabinet for any home entertainment center. The size of the cabinet you choose will depend upon the size of the TV. If you choose to buy a closed-door entertainment center, you can choose between glass doors or wooden doors for your cabinets.

If your TV operates with a remote control it is better to opt for a glass door TV cabinet, otherwise the remote will not be effective. Then again, you must keep in mind that the design of the TV cabinet is such that heat should not collect because it can ruin the sensitive circuits on the microchips of the components.

TV entertainment centers come in both metallic and wooden designs. Apart from keeping the TV, these centers also have the provision for other electronic equipment such as a PC, CD/DVD player, and also storage spaces for CD/DVDs, books, and decorative pieces.

All said, TV entertainment centers are a perfect solution to storing your equipment and showing off your electronic assets in a distinctive but aesthetic way.