Plastic Folding Chairs and the Reasons Why It Is Worth It to Purchase Them

A plastic folding chair is one of the practical things that you can use. This item will give you benefits that are worth the price of the chair. These advantages include the convenience of using it, durability and elegance. Many establishments like offices, restaurants, clinics and residential places use this type of chair as part of the furniture. And this is the best solution for any gatherings.

Plastic folding chairs are made of plastic. Though the material is synthetic, you can still free yourself from worry that the chair might break. It depends on how you use the chair. However, there are reliable sources online where you can purchase durable plastic chairs. You also need to be cautious in choosing the units and if it takes time to check the qualities, do it. There is no harm in being meticulous. After all, it is your investment that you want to secure it will serve you for a long time.

The convenience of using plastic foldable chairs is because of its lightweight characteristic. This is the reason why this chair is preferred by most event organizers when it comes to creating large gathering tables and chairs setting. The folding factor of the chair can give a hassle-free work time for event organizers since the chairs are easy to carry. Also, the chairs are easy to store by folding it flatly and safely place in the corner of the storage space. The chairs do not take much of the space thus living extra place for other things that need to be stored. This character should also be your reason why you need to purchase this type of chair.

The chairs are available in different colors, designs and styles. These other factors are your way to choose the perfect chair that you can use for the next party celebration in your residence. The enticing appearance of the folding chairs made of plastic material can help you create an elegant setting arrangement that your guests would like. In addition, the color of the chairs does not easily fade.

Plastic-made folding chairs are affordable. You can purchase the units with prices that won’t hurt your pocket. This is one of the reasons why this variety of chair is economical. Also purchase plastic folding tables to complete your set.
Use the chairs properly so it could stand for a long time. Anytime you have an event, you will have no worry about the venue since you have the chairs and tables that folds that will help you arrange the setting conveniently.


Ergonomic Office Chair

An ergonomic office chair is highly recommended to anyone who spends a lot of time working at a desk, whether that’s at home or in the office. Ergonomic chairs are designed to provide optimal support regardless of the user’s position or posture, thereby allowing the user to remain comfortable over long periods and eliminating the discomfort, fatigue, and resulting loss of productivity and quality of life that come from sitting in a non-ergonomic chair.

Ergonomic Office Chairs: The Basics

There are no legal restrictions as to what may or may not be marketed as an “ergonomic” chair, and as such you’ll find that there are a lot of different types of ergonomic chairs on the market which offer significantly different levels of comfort and quality. In order to qualify as what we would consider a true ergonomic office chair, a chair has to be well engineered and designed in accordance with ergonomics research.

Most importantly, in order to be truly and effectively ergonomic, a chair should be perfectly suited to you. That means that it should fit not only your body type, but it should also be suited to the way you like to sit, and to the tasks that you need to do on a regular basis.


An ergonomic office chair will provide numerous benefits over non-ergonomic chairs. The most basic advantage they provide, of course, is superior comfort. While some non-ergonomic chairs may be very comfortable to sit in for short periods of time, they are not designed to accommodate a variety of positions, nor do they encourage good posture, and these two things can lead to serious problems. For one thing, sitting in one position can become uncomfortable after a short time. Poor posture, meanwhile, is harmful in that it places undue stress on specific areas of the body, usually the back, which leads to chronic pain.

Ergonomic chairs prevent these problems. They are designed to accommodate different positions, so you can remain in the chair for a longer period of time without becoming uncomfortable, and they promote proper posture, which prevents the development of physical problems.

In the workplace, these benefits mean that you can be more productive, because your work will not be inhibited by physical discomfort; you also won’t be taking that pain home with you, so having an ergonomic office chair will actually improve your quality of life in general.

Examples of ergonomic office chairs


How Many Types of Content Are There?

Creating content isn’t just about text blog posts. It’s about a whole host of different types of content, and even more than what is listed below. However, these are the types of content that are most consumed by all types of audiences.


These are images that invoke certain emotions combined with quotes from someone famous, or even from yourself if you have written something profound, factual or thoughtful. You can use a site like to make your memes.


If you have data-centric content and need a new way to impart the information to your audience, use an infographic. An infographic is a long graphic with many images and data explained in an easily understandable way.

Short Blog Posts

Have blog posts that are about 500 words long that explain information that is very focused on one topic. This type of post can provide an informational overview on a topic, but doesn’t go that in-depth.

Long Blog Posts

Every person who is using content for marketing should include long in-depth, authoritative pieces of content. These can be anywhere from 750 to 3000 words. These might consist of guides, reviews, and “how to” posts.


An eBook is usually someplace around 10,000 words long, but don’t let that frighten you. Think of it as just 20 short blog posts. If you write 20 short blog posts about the same topic, explaining how to do something, you can make them into an eBook.


Usually 2500 words at least and up to 7500 words, an eReport usually covers some basic educational information about a topic as well as solutions for problems that the audience may have.

Social Media Blurbs

When you promote your blog posts, eBooks, eReports and other content, you’ll need a social media blurb. Make them different for each network to make it unique and original.


Creating regular videos for your website or blog and putting them on YouTube is a great way to get more views and create more content. Videos are shared more often than text content and have potential to go viral.


Asking your customers and clients to provide testimonials is a great way to get content on your website that you did not create. The testimonials will mean more if you provide links back to the person’s site who gave them, plus come straight from them without editing.

Product Reviews

When you recommend products, why not do a full product review? It’s a great way to get more content, as well as to promote a product you like. Be fair about the products and be forthcoming about how you obtained the product and that if they buy it you’ll get a commission.


Education Crisis Results in Poorly Prepared Future Workers of the World

Household Energy Consumption and Successful Energy Education

Behavior Choices

Two homes constructed the same year, sitting on the same city block, with similar households, can have vastly different energy costs. The furnace can be the same and the water heaters carbon copies, but one household can effectively control their homes energy costs and the other household produces an energy bill, shamefully, out of control.

This is about insulation levels and how well the ducts are sealed, but it is even more about household behavior, energy education, and putting your best, energy-saving, foot forward. This is about parents passing down environmental concerns and expectations to their children and then to grandchildren. It’s about people that lived through the great depression and know the benefit of reducing waste and living with less because that was the only choice.

One thing I’ve wondered, is it easier for a rural farmer, who picks tomatoes and corn out of his own garden, to be energy wise and interested in controlling energy consumption, or is it easier for the Central Park native that buys food from an asphalt fruit stand to understand the importance of conservation? Do you need to know how many tits a cow has before you can be frugal with a gallon of milk?

Which household is more apt to have had the benefit of ongoing parental household energy education? Is it the farmer, as a result of being close to nature and the environment, likely to be the energy saver and need less energy education? On the other hand, perhaps the person that lives in the high rise is more aware of energy consumption and the amount of power it takes to keep a big city running.

Energy educators and power companies have a big job as they work to provide energy education to all kinds of households. Since every household has the potential for both saving energy and reducing energy waste, the energy education challenge is to design a program that can be successful for all households. The gentleman farmer that lives by the creek in the green valley can benefit from energy education and the bank teller in the duplex by central park can also.

If people are aware of energy-saving tools and behaviors, they can, within limits, control their energy consumption and curb energy waste. Consumer education then becomes one of the most cost-effective conservation measures available. Educators work to bring consumer education to the people in four essential areas. The subjects remain pretty much the same, but the approach may vary according to house location, income status, and resident expectations.

energy Education

Energy ED and Behavioral Decisions:

Behavioral decisions is the Energy Educators biggest challenge when providing household energy education. It is the biggest challenge – yet the area with the most potential. People are simply set-in-their-ways and making behavioral changes is a slow and difficult task. How do you get a person to take a shorter shower with a low-flow shower head when they are accustom to relaxing for hours under the hot flow of water with enough water pressure to make a noticeable divot in the skin? The person feels slighted and abused. After all, just how much energy does it take to run a darn shower for an extra twenty minutes anyway?

To change energy wasting behavior, educators try to make a direct connection between the shower they love and the power bill they hate. People learn from their own experiences and their own power bill. Ideal learning opportunities occur when residents make a decision, perform a task or behavior, and do it with their wallet in one hand and their power bill in the other. The educator is often more successful at getting the behavior changed if it is connected directly to the power bill.

Therefore, to change energy behavior, the household needs to have power bill education and a complete understanding of the information that is available on almost all monthly statements. To connect real dollars and cents to behavior is the best way to change wasteful behavior.

Energy ED and Comfort Perceptions:

Basic Comforts

Whenever my daughter complains about a simple hardship, like having to walk home from school in 50 degree weather, I mention her ancestors and the Oregon Trail. If walking home in mild weather was a true hardship, we would still be living in Europe somewhere with everybody else.

A lot of people would like to throw the energy educator out the door the minute they mention 68 degrees and thermostat in the same sentence. Are we all getting ridiculously soft or are the comfort levels we have come to expect simply a dividend of having someone else live in a covered wagon for 4 months.

The energy educator needs to take a two fold approach here. One is to re-train the household into realizing that some comfort expectations are not really needed comforts and the second is to point out that the lack of comfort can have more to do with the lack of air sealing then the setting on the thermostat.

Once the household blames comfort problems on the lack of insulation and the holes in the heating ducts instead of the size of the furnace and the out-of-adjustment thermostat, the household can get back to saving energy in comfort.

Energy ED and Household Operation:

Chances are if you don’t know what the brake pedal does and where it is located, you shouldn’t be trying to drive the car. You can get in the car, stick your elbow out the window, start the car rolling down the road, but it’s all going to be wasted when you can’t get the car stopped. Remember, car insurance covers dents and missing bumpers, but home insurance doesn’t cover energy waste.

Energy education needs to provide training on where your homes brakes are located and how to use them. Only with an understanding of basic home energy systems, can the household use those systems in a more energy efficient manner.

The challenge of the energy educator is to provide the household with a basic understanding of how their homes energy systems work and how they work with each other. With the broad differences in homes spanning more than a hundred years, this is no easy task for the educator.

The educator is like the child with a huge, connect-the-dots puzzle in front of them. The educator completes the challenge by connecting all the energy system dots in a home until they make a complete picture that is understood by the household.


Energy ED and System Maintenance:

Now that the Energy Educator has provided information on the energy systems and how they work together, he or she needs to provide training on the benefit of maintaining those systems. A car that can get 50 miles per gallon will not be able to realize that great fuel mileage if the tires are flat.

With the coming cold weather, the Jones’s decided it was time to finally have insulation installed under the floor. Their feet have been cold long enough and warming their feet was contributing to huge increases in their power bill. Insulation was installed under the floor, but the foundation vents were not repaired which allowed critters to enjoy the newly insulated underfloor as well. As the critters rearranged the insulation, placing a lot of it in the dirt, most of the benefit of installing insulation was lost by not properly maintaining both the insulation and the vents.

One of the most important maintenance items is the heat pump. Households get lulled into a sense of having great energy efficiency once they have the benefit of a heat pump. The energy educators job is to provide information on the importance of having a Heating Contractor service the heat pump system once a year to get the most energy efficiency from the heat pump every year. Once you get a Prius, don’t maintain it it like a John Deere and drive it like a Mustang.


High Tech Gift Gadgets – The Vista Side Show

The gadget is a device that is able to perform one or several functions. Gadgets often have funky designs but have useful functions as well. It is also being referred as gizmos. The history of gadgets can be traced back to the early 1800s. There is a wide variety of gadget including GPS system, USB toys, smartphone and etc. The first appearance of the term “gadget” occurs in 1985. Amiga OS uses the term to describe the GUI widget in a graphical user interface.

1. Benefits of Modern Gadgets

Gadgets offer many benefits to the users. It usually has a small size so you can bring it with you to any place. Spy gadgets incorporate a recording player and video camera. For example, a spy pen gadget can have a camera. It functions just like a pen and can be used to write words. No one will know if the camera is recording scane because it is hidden within the pen. There are also gadgets that design to aid people with physical impairment. For example, the electronic eyes gadget allows the blind person to cross the road.

2. Where to Shop for Modern Gadgets

You can shop for technology gadgets at the local store or online store. The online store usually offers more variety of technology gadgets compare to the local store. The technology gadget can be as cheap as $1 depending on the type of function it offers. If you buy the technology gadget online, you can save money by using coupons.

3. Doing Research by Reading Technology Reviews on Technology News Site

Before buying gadget online, you have to do some research by reading the technology reviews. The technology reviews are available in the technology news site. The technology news site offers reviews on the latest gadgets.

4. How to Shop Online for Modern Gadget

To shop online, you simply enter the type of gadget in the search engine. For example, if you want to buy a spy gadget, you should enter the keyword “spy gadget” into the search engine. After you have submitted the query, you will see a list of gadget stores that sell spy gadgets. Each store offers a different selection of the gadgets. You should browse every gadget store so that you know what your choices are.

5. Using Shopping Search Engine

To make online shopping more convenient, you can use the shopping search engine. The shopping search engine such as Google Products will list all kinds of gadgets and the prices. You will be able to compare the prices of the different gadget stores. You should use shopping search engine that is based in your location. For example, if you are from the United Kingdom, you should use UK shopping search engine. In this way, you will be able to buy the gadget from a local online store and save money on the shipping charges.


iPad Tablet – Latest iPad Information and News

iPad is regarded as the big brother of iPod brought to you by Apple. While iPod is small in size, iPad is more or less bigger and can easily locate items without any strain to the human eyes.

iPad is available in 16 GB, 32 GB and 64 GB with Wi-Fi, 3G and includes 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology. iPad has 1024-by-768-pixel resolution at 132 pixels per inch (ppi) and 16GB flash drive with 1Ghz Apple A4 custom-designed system on a chip with Wi-Fi (802.11a/b/g/n) Bluetooth 2.1 + EDR technology.

Some models don’t include Wi-Fi and 3G. So I would suggest you to check completely with your online or retail store. The main advantage of iPad is that you can access the web from anywhere provided you have 3GB enabled iPad. If you are using it from your home or office then you can connect to the web using 802.11bgn Wi-Fi. Your location should have a Wi-Fi router in order to take advantage of this feature.

Even though the iPad is portable, it s difficult to hold it on the hands for a long time. It will cause pain to the hands and shoulder after using it for some time. The total weight of iPad is 1.5 pounds and can be used for up to 10 hours once the battery has been charged completely.

It would be helpful if Apple provides a stand to use the iPad so that users can use it for a long period of time without causing any difficulty.

Each shipment of iPad includes iPad Dock Connector to USB Cable 10W USB Power Adapter Documentation Processor, Memory, and Motherboard. iPad is available at eBay, Amazon and retail stores all over United States.


Appropriate field services

field services are desirable for companies that face changing challenges in their operations. Business-to-business or B2B service management systems are needed today to impact the business service.

There is a growing number of software systems developed to be implemented seamlessly with most mobile devices to keep the mobile or field service team constantly updated for optimal performance.

Business to consumer services are also common in the marketplace today where excellent field services are desired with proper service management approaches to impact consumers with a more efficient mobile workforce that operates on an optimal level.


Such service management providers must have the means to support their customers in this area. It is not a matter of trained and qualified field service team but also the implementation of available service management systems in the business environment.

There are software systems which have been appropriately designed to support B2B or B2C companies which require immediate field services. High performances in this environment are expected with a desired outcome. Such service management systems should be seamlessly integrated to any mobile device for an impactful productivity of the assigned mobile workforce.


The History of Social Media Since 1994

The story and history of Social Media
The history of social media is an important milestone for business and websites. Social networking may seem like a fairly new marvel on the Internet with Twitter and Facebook being the two most popular, but in reality, social is not and never was just devised of these two platforms. In fact, Facebook and Twitter were rolled out nearly thirty years after social started on the Internet. It’s true that it was not until 2004 and 2006 when Facebook and Twitter kicked off that social media started to change the world and the way that people communicate online, but the truth is that social media started with email, usenet, the world wide web, blogs and AOL instant messenger. The history of the Internet is the history of social networking.

Social Media History
The phenomena of social networking blossomed in 1994 with the creation of Geocities, which allowed its users to setup websites modeled after certain urban areas. At that time, more than 1,500 web servers were online in 1994 and people were referring to the Internet as the Information Superhighway.

  • In 1971, a government organization called ARPA (Advanced Research Projects Agency) sent the first email.
  • In 1980, Usenet worldwide distributed Internet discussion system was launched and with it, thousands flocked to the message boards to discuss music, science, literature and sports.

These two events signal the dawn of social networking.

What do people do with social media?

  • Posting and sharing
  • Reading and viewing
  • Linking and commenting
  • Interacting with brands
  • Interacting with fan pages
  • Playing games
  • Chatting and messaging

What is social?

  • It’s huge. If Facebook were a country, it would be the third most populated in the world, behind only China and India.
  • The amount of video uploaded to YouTube every minute is more than 24 hours (double from the year prior).
  • The number of YouTube videos viewed per day is over 2 billion (double from the year prior).
  • The number of images hosted on Flickr is over 4 billion (that is 13 times more than the Library of Congress).
  • The number of companies using LinkedIn to find and attract employees is 95%.
  • The number of marriages last year between people who met through social media is 1 in 6, which is twice as many people who met in bars, clubs and other social events.
  • The average number of tweets per day on Twitter is over 27 million (that is 8 time more than the year prior)..

Who is social?
More than half of the human race is under the age of 30. So if you want to a sense of where the world’s media habits are headed, it makes sense to watch what kids are doing.

Reaching customers
Social media is the best way to reach your most influential customers, and the only way to reach your most cynical ones. Social media is the crack cocaine of the Internet. We want it, we need it, and we go through withdraw when we don’t have it.

The future of business and social
Social media is a way of thinking. It’s not about sales or ads or click-through rates. It’s about pursuing relationships and fostering communities of consumers. Businesses that wish to grow need to rethink their entire business marketing process. Social requires businesses to make plans because with social, customers are in the center and they are in control.

Level the playing field
Social media is dramatically leveling the playing field and connecting us like never before. So, forget your brand. You don’t own it. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately it’s up to the public.

Social media is redefining everything.

  • How we work
  • How we play
  • How we learn
  • How we share
  • How we discover
  • How we create
  • How we complain
  • How we celebrate
  • How we mourn
  • How we applaud
  • How we influence
  • How we collaborate
  • How we investigate
  • How we evaluate

The rules of social media are basically the same as media.

  1. Listen
  2. Engage
  3. Be real
  4. Be respectful
  5. Have fun

Home on the Internet
Social media is the ongoing conversation of the planet. It’s the source of news, and more often that not, social is the home on the Internet. It’s the home page and the place where most people spend time on the Internet. Social media is the mainstream. It moves the media mouthpiece and constantly distributes to the hands of the public.


How to Use Social Media to Grow Your Network Marketing Business

Well you have heard it all along, probably for the past 3 years or so, that if you want to grow your Network Marketing business then Social Media is the way to go, the way of the future to grow any business. All you have to do is to get a website, get on Facebook or Twitter and “Viola!! you will make millions on the internet” and then – go lay on the beach!! Okay sounds like fun, right? But how many have done this? Well not many considering the millions attempting to get on the internet and using social media everyday. So what is everyone missing? Well from what I have learned we need to not only socialize and build trust but we also need to provide our targeted audience with some type of valuable information or what the industry refers to as valuable content. This is so key to your success and if you learn this and master this it will enable you to create and write your own ticket for the success that stands before you in the great business of Network Marketing.

So the Basic question is: What is Social Media?

Social media can be describe as the tools (media) designed to share ideas and interact with people online. The way you capitalize on this is by offering value to your targeted audience through these media outlets or tools.

The next thing to understand is: What are all the different forms of Social Media. Well you have your video content, that you would find on sites such as Youtube, Metacafe, and literally hundreds of other video sites. Then there is your written content which would be shared on blogs sites such as Better Networker, Hubpages, Squiddo and your blog, if you have one (hint). And then you have your Social Bookmarking sites, which is also a form of Social Media with sites like Digg, Delicious, and StumbleUpon. And lets not forget your Microblogging form of Social Media with sites like Twitter. Along with all of this you can also use other social media tools like Podcasting and Powerpoint Presentation to teach and share your valuable and knowledge. All these site can be used to connect with people and share valuable information so that they will choose to get to know you and do business with you.

Next you have Social Sites which are places you go to post your media and content and interact with your targeted audience. Sites such as the most popular Facebook, Myspace, Twitter,and one of the newer site Yournight. The most common element of these social media sites are the ability to create a profile, share content, comment, follow people and interact – your basis networking. All these site can be used to connect with people and share valuable information so that they will choose to get to know you and do business with you.

Some of these site are not necessary used to connect direct with people but instead are used to drive traffic to your website or blog where you can present them with more valuable information to deepen the relationship by building trust which will ultimately lead to your prospect doing business with you. Learning how to use these sites to attract your targeted audience and drive people to your website is also very important.

Another thing to note is all these site have built in exposure mechanisms. As you use these sites you will not only be building inbound links which will help you with your Search Engine Optimization(SEO) but these sites will also deliver your content to people who just happen to be visiting the site. To clarify, a person may be visiting one of these site like Hubpages to read a blog post or they may be visiting YouTube to view someone else s video content. They may also see your valuable article or video listed in the Related Content area. They can then click on your information which will engage them and may even entice them to visit your website. Your target audience is already there – all you need to do is provide them with value and they will come.

All this social media interaction will end up as a endless source of Free Leads. One thing that you may not realize is that you will experience residual return on your time invested. What I mean by this is that once the media or content is out there at these social sites that information is there forever and can be providing free leads for a day, a week, a month, and even years to come. Just from the work that you are doing today. In essence providing residual returns on your work.

If you utilize SEO and keywords optimization within your content this can lead to high rankings in the search engines and allow people to find your content through natural search within Google, Yahoo and MSM.

Using the Social Media Environment also makes it easier to network with potential partners and prospects along with their networks – which can lead to expanding your business. Networking with successful people, “make it happen people” can lead to partnering up with their influential people and networks, which will intern allow you to grow your business quicker.

Social media is also a higher leveraging way to “Presell” many people at once. Initial effort can pay off big. As you solve people needs and their problems by providing value to people for free, they will eventually want to do business with you.

The absolute best place to learn about marketing is online in the Social media arena. Pay attention, watch people who are successful and begin to network with these people. You can learn who your target audience is and what their needs are. You can then begin to provide content that will assist them and solve problems for them. Knowing who your target audience is and what your target audience wants and then give that to them will ultimately lead to your success. This can all be done for free through social media. Instead of spending tons of money on advertising and doing things like PPC to get to know your target audience you can do this through social media. Social Media forces you to ask the right questions and learn the right things about your targeted audience so that you will meet their needs and create real valuable relationship. You can do all this without advertising cost – it only takes time.

So here is the basis flow for using social media. You go to a social site, you deliver value through networking or by Broadcasting a piece of content. This will lead to either a conversation and/or sending them to your blog/website. At this point they are somewhat pre-sold. Now it may not happen on the first encounter, remember you are also establishing trust. At your blog you provide them with more value through relative content and continued networking. This can intern lead to a phone conversation or to them giving you there information through your optin form, leading to them doing business with you.

This is the basics but solid formula for making it in the social media environment. This formula will work when using Social Media to grow your Network Marketing business or any business.


Making Social Media Work For Your Business

Social Media and the Development of the Web 2.0

Designed to be spread through social interaction, Social Media relies on accessibility and consumer usability. Taking full advantage of the wide spread use of the Internet, social media uses web-based technologies to engage singular media sources in dialogue with one another. Social media has brought democracy to the dissemination of information and knowledge, giving a voice to the general public, transforming the masses from content consumers to content producers. Social media has been defined by Andreas Kaplan and Michael Haenlein as “a group of Internet bases application that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.” Many business have started to take advantage of this “user-generated content”, also known as “consumer generated media”. The wide spread use of social media has taken the information age one step further into what is becoming known as “The Attention Age”

With so much content available on the web and so many voices contributing to web-based conversations, the question in play now becomes how to capture the attention of the masses and rise above the noise that has been created by the constant online media “buzz”. Distinguishing any one particular site, person or idea on the web takes a great deal of creativity and innovation. This need has created a whole new pool of professionals who specialize in driving traffic or attention to a specific Internet “site” or place. Now that everyone has a voice, the goal is to become an “authority” in a certain field or on a specific subject. Much of becoming an authority is developing a following.

Businesses large and small have begun to take advantage of this idea and the facility of user generated content and consumer generated media in order to use their customers as marketing tools. With a few simple incentives, business have to power to use their customers as promoters, increasing brand exposure and positive consumer feedback. With the extensive reach of social media sites such as Twitter, messages and information can be spread instantly to thousands of individuals across the globe.

Other forms of social media include networking sites such as Facebook and LinkedIn, online forums such as Wikipedia, media sharing tools such as YouTube and MySpace (also a social networking site) podcasts, social bookmarking, blogs, vlogs and social network aggregation platforms.

With the widespread use of online media and the prevalence of the Internet, it is in every business’ best interest to take full advantage of social media as a marketing and sales tool. In the United States, social networking accounts for 11 percent of all time spent on the Internet. Over a quarter of Internet page visits in the US were to top social networking sites. Twitter processes more than one billion tweets each month and averages about 40 million tweets per day. While these numbers may seem staggering, they are increasing every day.

There are many ways businesses can use social media and Internet marketing to their advantage. By creating their own online profiles, they can develop following online through sites such as Twitter, Facebook and LinkedIn, as well as distributing content through Wikipedia, a business blog and their website. Since the goal of social media is to start and spread conversation, businesses have to offer a point of intrigue, be it through interesting content or an incentive in exchange for participating in an information exchange.

Businesses can also use the information that sites such as Facebook offer about their users to target Internet advertising at a specific market. Since Facebook publicly shares information such as occupation, location, martial status, educational background and interests, it is easy to design and target advertising campaigns at a specific group of users.

If done right, online media can be used to have the consumer do the marketing. Similar to a store selling a t-shirt with their brand name printed across the front, businesses can use their customers as their own advertising tools. For example, if a business creates a Facebook fan page that they invite their customers to join by offering a simple incentive such as a coupon or access to “insider information”, their business name will be displayed on all of their fan’s profiles in the live newsfeed of all of their fans’ friends. By increasing exposure, they will expand their following, thereby gaining more customers.

Social vs Industrial Media

Media can be loosely defined as “a source in which people gain information, education, news, etc.” Online media is distinct from industrial media in that it is generally far less expensive and more accessible. Anyone can publish social media, whereas industrial media usually requires significant financial backing. While both social and industrial media have extensive reach, the ability to produce social media is available to anyone. Social media is also far more user friendly. Anyone with access to the Internet can create a Facebook profile or sign up for Twitter with no special training. Industrial media creators, on the other hand, have almost always received some sort of higher education specializing in the field. Perhaps where the two forms differ most is in the fact that social media has the ability to be published in real time. Whereas there is a time lag between an occurred event and the information being published in a newspaper, social media is broadcast instantaneously. It is true that news-reporters can broadcast live to television, but they can only be in one place at one time whereas social media users can send out information from thousands of different sources. Take the recent earthquake in Chile, for example. While a few reporters and camera crews could show live footage from a specific point of interest, anyone with a computer or cellphone could instantly send updates on what was happening from wherever they were, thus providing thousands of live information sources on what was happening in real time. Because of the nature of the Internet, social media is permanent whereas industrial media is destructible. Conversely, however, once industrial media is published, it cannot be edited or altered. On the other hand, social media can be changed almost instantly.

Web 2.0

The term “Web 2.0” first came into play just before the new millennium when Darcy DiNucci used it in an article she wrote about the future of the Internet. Whereas the web was once a static place for gathering information, it has now become an active forum for information sharing and development. The term started to become more widely used in 2004 when O’Reilley Media and MediaLive hosted the first Web 2.0 conference. Web 2.0 does not necessarily refer to complicated technology upgrades, but rather to how the web is used, and the modern ability to interact with it.

The idea of Web 2.0 centers around the idea of using the Internet as a platform. Users are able to do far more than just retrieve data. Users now have the ability to interact with site features (post comments, live chat, upload images, music and video, etc) as well as store, manage and own data that they post.

Social Media is a large part of the nature of Web 2.0. Being able to have live conversations, instantly broadcast information to thousands of users at the same time as well as interact with other sources (live or computerized) has transformed the Internet from a library into a playground.

So where are we headed next? Have we already crossed the line into a new iteration of the Internet? Have we entered into the realm of Web 3.0? The expansion of social media platforms and the web’s ability to track and connect user preferences suggests that we are indeed entering into yet another stage of how the Internet is used. Companies have a responsibility to keep up to date with these emerging trends as it is sure to effect the way we conduct business.