Google Shopping is a very quick and easy way for consumers to make a purchase online. Does this mean that Google Shopping is the correct route to market for suppliers and retailers? Is it relevant for low-cost or high-priced products? How easy is it to set-up and maintain? Will you see a return on advertising spend (ROAS) utilising Google Shopping or is it a “loss leader” promotion to get shoppers to your website to be upsold and remarketed to?
What is Google Shopping?
Google Shopping is the current name of the service that allows internet users and shoppers to search for products and compare prices. Previously the service has been called the uninspiring, but exact match keyword phrase “Google Product Search”, and was also once called “Froogle” which although a nice play on words of Google and frugal, may have given advertisers the impression that people who use the service were solely looking for cheap deals and was not the marketplace for quality products at reasonable prices.