CRM has some of the highest failure and lowest adoption rates of any software category. Customer Relationship Management software is famous for complex implementations, confusing features, and the killer–requiring lots of data entry to make it useful. These are the characteristics that make soles force automation so critical to your CRM success.
Customer Relationship Management
As marketing channels become increasingly diverse simple to use CRM becomes increasingly important. Your customers are expecting speedy responses, unique experiences, and the right person every time.
Marketing on the Internet and social media, in this Web 2.0 world, are increasing the challenges of information overload on sales forces. Sales people don’t have time to figure out software, set-up confusing processes, or feed a system data.
This is where sales force automation can save your CRM implementation from a costly disaster. Sales force automation is the digital assistant every sales associate or call center agent wished they had. Simple, intuitive, consistent systems that move deals forward and inherently tracks your leads is the magic of good sales force automation.